Editorial Policy

The Daily Zap is an AI-assisted publication. Our articles are drafted by artificial intelligence, working from a structured editorial brief and real search-demand data. We think readers deserve to know exactly how that works, so this page describes our process honestly — including its limits.

How we choose what to write about

We do not guess at topics. Every article starts from a real keyword — a phrase people actually type into Google — sourced from search-autocomplete data and then priced against live search-volume and keyword-difficulty figures from a commercial SEO data provider.

Those keywords are scored on how useful and winnable they are for a publication our size, filtered to remove anything we have already covered, and the highest-scoring topics across our sections become the day’s assignments. In practice this means we write about questions readers are genuinely asking, rather than whatever happens to be trending.

How articles are written

Each assignment is expanded into a full article by a large language model, following a fixed editorial brief that specifies structure, length, reading level and tone. Every article is required to include a key-takeaways summary, clearly signposted sections, and a frequently-asked-questions block answering the follow-up questions a reader is likely to have.

The same brief forbids padding, filler and keyword stuffing, and requires the article to be written in plain English for a general reader.

What we check automatically

  • Outbound links are verified before publication. Every external source an article cites is requested by our system before the article goes live. Any link that does not resolve is removed and the sentence is published without it, so we never point readers at a page that does not exist.
  • Duplicate coverage is blocked. New topics are checked against everything we have published in the preceding weeks, so we do not republish the same story under a new headline.
  • Dates and figures are constrained. The system supplies the current date to every article so that time-sensitive claims are written against the correct year.

What we do not claim

We want to be straightforward about this, because a lot of AI-assisted publishers are not.

Individual articles are not fact-checked by a person before they are published. Our checks are automated and structural — they confirm that sources resolve, that coverage is not duplicated, and that the article follows our editorial brief. They cannot confirm that every figure in every article is correct.

AI systems can state something inaccurate with complete confidence. Please treat our articles as a well-researched starting point rather than a final authority, and verify anything you are going to act on — particularly figures relating to money, health, law, tax and government schemes — against the primary source we link to.

Corrections

If you find something wrong, we want to fix it. Email us through our contact page with the article URL and what is inaccurate. We review every correction request, and we will amend or remove the article where the complaint is valid. Corrections are made to the original article rather than published separately.

Advertising and affiliate disclosure

We do not currently publish sponsored posts, paid placements or affiliate links. No third party pays to influence which topics we cover, what our articles say, or which products they mention. If this changes, this page will be updated before any such content appears, and any commercial relationship will be disclosed on the article itself.

Our sections

We publish across India, Business, Money, Technology, AI, Health, Food & Recipes, Travel, Entertainment, Sports and Human Interest. Each section is published under a desk byline — the Money Desk, the Health Desk, and so on. These are section identities, not individual journalists, and each desk page describes what that desk covers.

Editorial independence

Our topic selection is driven by reader search demand and our own coverage gaps. It is not influenced by advertisers, by the companies or products we write about, or by any outside party.

Questions

If anything on this page is unclear, or you want to know more about how a particular article was produced, get in touch through our contact page.